How do you plan to increase the Global Presence of your Website?
Many, if not most businesses have a website. Very few have any idea how their visitors are interacting with the site. Our goal and top priority at Ives Web Solutions is focused on functionality and user experience.
Mobile Devices are the fastest growing segment in the computer market. 5.9 out of 7 billion people worldwide are mobile users. 17% of these users access the web from their mobile device. Thats 1.2 billion people accessing the internet on mobile devices! By the end of 2014 accessing the internet by mobile devices will exceed desktop internet access. Thats a 6% increase since 2012. (Source: Visual.ly)
50% of the average global mobile web users now use mobile devices as their primary or exclusive means of going online. (Source: What the heck is responsive web design?)
40% of mobile device users will abandon a web page if it takes more than three seconds to load. (Source: Keynote)
Mobile optimized websites?
Mobile usage is increasing and consumers want to find the information on the go with little or no hassle.
Sources say 46% of mobile users report having difficulty interacting with a webpage that was not optimized for mobile use.
Another 44% of people complained that navigation was difficult as well.
91% of Adults own a cell phone.
33% of Adults over the age of 18 own a tablet as well. (Survey: Pew Research Center Internet and American Life Project) Source: Keynote
You can argue that most people begin browsing and surfing the web before getting out of bed. Mobile optimized websites show you care about your potential customers website experience. Mobile optimized websites increase traffic and revenue to your business.
At the end of the day conversion translates to revenue, if you are not converting it is not worth having a website. (Source: Madelnie Yau, ijenti)
Social Media gives your brand the opportunity to connect with your customers on a personal level. Customers like to do business with companies they trust and feel comfortable with. Social media is used to create a platform for two way communication with your audience and give them the opportunity to learn about your brand and the benefits of your products and services. Utilizing Social media with other marketing channels will integrate information from your website,blog,FB,Twitter,Pin, etc..In turn this will increase the chances a search engine locates your content. (Source:Stephanie Patterson, ijenti)
Every Social media channel has it’s own unique demographic and audience. Use this to your advantage to build a community and relationship with an audience that is interested in your products and services. Answering questions and concerns will increase your reach. Your audience will spread your message to their family and friends leading to more exposure for your brand.
Google Analytics allows you to measure results. With traditional Marketing you do not have the capability to analyze impressions or views from those that are physically interacting with your message. Implementing a tool like Google Analytics on your website and Social Media platforms can easily show you your reach, engagement, and even behavior of your audience.
This gives you the ability to measure the results and its effectiveness during a campaign. When you have these results you can test one to the other to see which one will convert into a soft or hard lead, giving you the ability to place them on the right marketing cycle.
(Source: Stephanie Patterson, ijenti)
Content is King!
If there is one thing you need to know about SEO it is CONTENT! If your website provides fresh, quality content to consumers that answers their questions then you are one step ahead of your competitors.